Be the answer, not a result.
Paloras structures your content so search features and AI assistants can lift clear, correct answers from it: question-led pages, definitions and schema.
AEO is the practice of structuring content so search features and AI assistants can quote it as a direct answer.
Where we focus
Paloras is an Answer Engine Optimization studio. Most clients start with one service and add others.
How every program runs
Simple rules we follow on every engagement.
Clear reporting
You see what was sent, who replied and what happened next.
One point of contact
A named program lead who knows your account.
Personal, not mass
Outreach is written for a role and a company, never blasted.
Quality over volume
We'd rather send you five right leads than fifty wrong ones.
Four steps
Audit
Where you stand today and what's holding you back.
Prioritise
The changes with the most impact first.
Execute
Content, technical and outreach work.
Measure
Visibility and enquiries tracked over time.
Teams we support
Common questions
How is AEO or GEO different from SEO?
SEO targets ranked results. AEO and GEO aim to have your content quoted as the answer in search features and AI tools. The work overlaps, but the content structure and measurement differ.
How long before we see changes?
Technical fixes can show quickly; content and citation work usually builds over several months. We report progress monthly.
Do you write the content?
Yes. We plan, write and optimise it, and you approve everything before it's published.
Let’s plan your next program
Send a short brief and a person will reply with ideas and next steps.